The World Health Organisation recently published a report on how the marketing of breast-milk substitutes impacts mothers’ decisions when it comes to infant feeding. The multi-country study was conducted in eight countries – South Africa, Bangladesh, Mexico, Morocco, Nigeria, Northern Ireland, Vietnam, and the United Kingdom. It found that formula companies use manipulative marketing tactics that distort science and medicine to legitimise their claims and push their products and ultimately, undermine parents’ confidence in breastfeeding.
Two new moms share their breastfeeding experiences with us.
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