Helping young women retain their dignity

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The Princess campaign aims to donate sanitary pads to help girls stay in school.

“The Princess campaign is an initiative by the CEO of Jozi FM, Mr Mpho Mhlongo funded by the radio station’s corporate social investment arm,” said Nomathamsaqa Mathomane, Jozi FM’s CSI coordinator.

“Mr Mhlongo thought it was unfair that so many girls were missing out on school because they couldn’t afford sanitary products,” she explained.

“He called out to the community of Soweto to help by donating a pack of sanitary towels, and the response from the community was overwhelming. In 2015 we visited different churches, shopping malls and businesses asking for donations, and all the different stakeholders responded positively,” she added.

“In 2014 we gave products to Gabangemfundo, Siyaphambili, Madlala Full and Mpiloende Primary schools in Wasbank, KwaZulu Natal where we distributed about 7000 sanitary towels to girls in grades 5, 6 and 7 which meant each girl was given supplies for a year of more,” Mathomane said.

“This year we have handed over to girls in the Orange Farm, south of Joburg. We gave to 180 girls at Duzenendlela Special School, 201 girls at Rekgutlile Primary School, 120 at LausDeo Primary School and another 150 girls at Qoqizizwe Primary School,” she said.

The girls are all happy that the 2017 school year will be an easier one for them now that they have sanitary supplies.