Kerry Cullinan

Kerry Cullinan

Behaving ‘better’? The media, HIV/AIDS and stigma

Media 400 x 300

Speaker’s notes for Centre for the Study of AIDS forum, 2004. Kerry Cullinan.
Discussion about the role of the media in reporting on HIV/AIDS, particularly stigma and denial, tends to rest on two popular assumptions: 1. That the media has a major role to play in reducing AIDS stigma and denial, and that it is obliged to do so. 2. Once people know how HIV is transmitted, they will change their sexual behaviour (“health belief model”).

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