Anti-“Sugar-daddy” campaign not supported by evidence

Anti-“Sugar-daddy” campaign not supported by evidence

OPINION: “Sugar daddies destroy lives” say billboard adverts in Kwazulu-Natal in big bold black and red letters. The same message is echoed in radio adverts played across South Africa. Supported by the Minister of Health, it has become a large part of public health messaging to stigmatise age-discordant relationships because of the view that it is driving the country’s high HIV incidence.

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