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Liquor board fights alcohol abuse in rural Eastern Cape

Written by Zizo Zikali

In its efforts to reduce alcohol abuse among young people, the Eastern Cape Liquor Board has been hosting sports tournaments in different parts of the province.

Community members of Mancam Village in Mqanduli came out to participate in a tournament held earlier this month.(Credit: Health-e news/Zizo Zikali)

Community members of Mancam Village in Mqanduli came out in their numbers recently to participate in a tournament held earlier this month.

The Eastern Cape Liquor board focuses on only on regulating liquor trading but works with communities to fight alcohol abuse – especially in young people.

Tournament co-ordinator Siyabulela Mphaliso, who also hails from Mancam Village, says alcohol abuse among young people was causing havoc in local communities and driving crime rates up.

“There are many cases of crime in our area nowadays, and the only way to fight crime is to keep our youngsters off the street and keeping them busy with sport. It has not been an easy task to convince them to participate, however, we seem to have managed. With the assistance of ECLB, we took the initiative to start this annual tournament in 2015. We had no sponsors but we managed to make it against all odds. This year a number of sponsors came on board to offer prizes, soccer and netball kits, entertainment and so forth,” Mphaliso said.


Eastern Cape Liquor Board spokesperson Mgwebi Msiya said the sporting tournaments were a platform they were able to use to educate the youth about dangers of alcohol abuse and to also provide alternatives to alcohol indulgence.

“Prizes such as soccer kits and other sporting equipment were handed over to winning teams that participated. This campaign does not end in King Sabata Dalindyebo Local Municipality. Our next stop is the Sara Baartman District Municipality and from there we are aiming to host these tournaments throughout the province.”

Young Zwelebango took the first prize in soccer and Young Stars ladies took first prize in netball. More than 18 teams from nearby communities participated in the tournament.

Babalwa Khumalo (29), who is unemployed, says she wishes to be a professional netball player. Her participation in the tournament had helped her move away from her circle of drinking friends as she chose to train and exercise and keep her focus on her sport rather than on socialising.

According to information provided to the Eastern Cape Liquor Board by the SADC Research Centre showed that while Eastern Cape households spend 0.7 % of their income on alcohol – which is around the national average, rural households spent more than 0,9 %. This was believed to be one of the reasons why social contact crimes were far higher than the national average in the province. – Health-e News.

About the author

Zizo Zikali

Zizo Zikali is our Eastern Cape based citizen journalist who also heads news at Inkonjane Community Radio in Flagstaff. Under her leadership, the news team is receiving recognition from local government and is the defending champion for Alfred Nzo District Municipality Annual Award for Best Innovative Current Affairs Programme. Zizo has over six years experience in community media and worked for organisations such as Voice of Tembisa FM from 2011-2014 and Inkonjane community Radio since 2014. Her educational qualifications include an Advanced Radio Certificate from University of the Witwatersrand obtained in 2016 and a Human Resources Management qualification from the Durban University of Technology obtained in 2008.