This marks the end of 18 months of negotiations on the tax, that included four public hearings and a negotiation process in Nedlac. The tax, due to be implemented on 1 April 2018, will see the price of a can of Coca Cola increase by around 11 percent.
“We applaud Members of Parliament for putting the health of millions of South Africans before the narrow interests of the beverage and sugar industries,” said Tracey Malawana, coordinator of the Healthy Living Alliance (HEALA).
No delays in signing
“Thanks to Treasury and MPs, South Africa is on the right path to reverse the alarming numbers of diabetes cases and other NCDs associated with obesity. We now look to the President to sign this important law without delay.”
We applaud Members of Parliament for putting the health of millions of South Africans before the narrow interests of the beverage and sugar industries.
Initially, Treasury proposed a tax of around 20 percent on a can of Coca Cola. However, the current tax will impose 2,1 cents per gram of sugar on all sweetened drinks, with the first 4g of sugar per 100ml exempt as an incentive to encourage industry to reformulate its drinks to reduce their sugar content.
South Africans are among the top 10 consumers of sugary drinks in the world, and research has shown that drinking just one sugary fizzy drink a day increases the chance of being overweight by 27% for adults and 55% for children. Diabetes alone claimed more than 25 000 lives in 2015, and public health facilities reported seeing 10 000 new diabetes cases every month last year.
Public health victory
“While the tax is a victory for public health, it is around 11 percent on a can and we would like it to be strengthened to 20 percent to really deter people,” said Malawana. “We will also be monitoring how the proceeds of the tax are used to ensure that government uses the money for health promotion.”
Michael Bloomberg, the World Health Organisation’s Non-Communicable Diseases Ambassador, praised South Africa’s move yesterday, saying it was the first African country to do so.
“South Africa is the latest in a growing list of countries to recognize that sugary beverages are harmful to health and that taxes work to reduce consumption,” said Bloomberg. “Rates of obesity and diabetes are rising in every part of the world, contributing to millions of deaths each year –and sugary drinks are one of the biggest culprits. South Africa’s new tax on sugary drinks will help save lives — and spur other countries to act.”
Over 30 countries worldwide are taxing sugary drinks, and South Africa joins Portugal, India, Saudi Arabia and Thailand who have passed similar taxes this year.